This Privacy Policy describes how Malden Hong Kong ("the Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from malden.hk (the "Site"), or otherwise communicate with us regarding the Site's business (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected according to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use depends on how you interact with us.
In addition to the specific uses outlined below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information you submit directly to us through our Services may include:
Contact Details: Including your name, address, phone number, and email.
Order Information: Including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account Information: Including your username, password, security questions, and other information used for account security purposes.
Customer Support Information: Including information you choose to include in communications with us, for example, when sending a message through the Services.
Certain features of the Services may require you to provide certain personal information directly. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
Companies that support our Site and Services, such as Shopline.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with products or services you request, in order to perform our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information we obtain from third parties will be processed in accordance with this Privacy Policy. Please also see the section below, Third-Party Websites and Links.
How We Use Your Personal Information
Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipping; facilitating any returns or exchanges; and enabling other features and functions associated with your account. We may also allow Shopline to pair your account with other Shopline services you may choose to use to enhance your shopping experience. In such cases, Shopline will process your information as described in its Privacy Policy and Consumer Privacy Policy.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages by email, SMS, or postal mail, and to show you advertisements for products or services. This may include using your personal information to further customize our Services and advertising on our Site and other websites.
Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly advise you not to share your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately.
Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to respond to you, provide effective services, and maintain our business relationship with you.
Cookies
Like many websites, we use cookies on our Site. For specific information about the cookies we use related to powering our store with Shopline. We use Cookies to support and improve our Site and Services (including remembering your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to manage, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies can negatively impact your user experience and may cause some services, including certain features and general functionality, to work incorrectly or become unavailable. Additionally, blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:
With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you, or through your use of social media widgets or login integrations.
With our affiliates or other entities within our corporate group, to further our legitimate interests in running a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of user personal information and sensitive personal information for the purposes described above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":
| Category | Recipient Categories |
|---|---|
| Identifiers such as basic contact details and certain order and account information | Vendors and third parties who perform services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers) |
| Commercial information such as order information, shopping information, and customer support information | Business and marketing partners |
| Internet or other similar network activity, such as Usage Data | Affiliates |
| Geolocation data, such as locations determined from IP address or other technological measures |
We do not use or disclose sensitive personal information without your consent, or for the purpose of inferring characteristics about you.
Third-Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms, with no limitations on its use by us or by a third party. The inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed in the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information from children. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please note that no security measures are perfect or impenetrable, and we cannot guarantee "100% security." Additionally, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by law.
Right to Access / Know: You may have the right to request access to personal information we hold about you, including details regarding how we use and share it.
Right to Delete: You may have the right to request that we delete personal information we maintain about you.
Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to Data Portability: In certain circumstances and subject to certain exceptions, you may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
Right to Restrict Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Right to Withdraw Consent: Where we process personal information based on your consent, you may have the right to withdraw that consent.
Right to Appeal: If we decline to process your request, you may have the right to appeal our decision. You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.
You may exercise any of these rights by following the instructions on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have concerns about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details listed below, or lodge your complaint with your local data protection authority.
International Users
Please note that we may transfer, store, and process your personal information outside the country you reside in. Your personal information is also processed by staff, third-party service providers, and partners in these countries.
If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK (as applicable), unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please contact us by email at maldenhkltd@gmail.com.
